Ritchie, John Raymond

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Western UniversityScholarship@WesternDigitized Theses Digitized Special Collections1972The Identification Of Market Segments ThroughThe Application Of An Individual DifferencesMultidimensional Scaling ModelJohn Raymond RitchieFollow this and additional works at: https://ir.lib.uwo.ca/digitizedthesesThis Dissertation is brought to you for free and open access by the Digitized Special Collections at Scholarship@Western. It has been accepted forinclusion in Digitized Theses by an authorized administrator of Scholarship@Western. For more information, please contact tadam@uwo.ca,wlswadmin@uwo.ca.Recommended CitationRitchie, John Raymond, "The Identification Of Market Segments Through The Application Of An Individual DifferencesMultidimensional Scaling Model" (1972). Digitized Theses. 566.https://ir.lib.uwo.ca/digitizedtheses/566  The author of this thesis has granted The University of Western Ontario a non-exclusive license to reproduce and distribute copies of this thesis to users of Western Libraries.  Copyright remains with the author.   Electronic theses and dissertations available in The University of Western Ontario’s institutional repository (Scholarship@Western) are solely for the purpose of private study and research.  They may not be copied or reproduced, except as permitted by copyright laws, without written authority of the copyright owner.  Any commercial use or publication is strictly prohibited.   The original copyright license attesting to these terms and signed by the author of this thesis may be found in the original print version of the thesis, held by Western Libraries.    The thesis approval page signed by the examining committee may also be found in the original print version of the thesis held in Western Libraries.   Please contact Western Libraries for further information:  E-mail: libadmin@uwo.ca  Telephone: (519) 661-2111 Ext. 84796 Web site: http://www.lib.uwo.ca/      

The Identification Of Market Segments Through The Application Of An Individual Differences Multidimensional Scaling Model

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The Identification Of Market Segments Through The Application Of An Individual Differences Multidimensional Scaling Model

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