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The Effects of Cause-Related Marketing on Consumer Evaluation and Purchase Intention
Authors
D. A. Aaker
J. Anderson
+44 more
R. P. Bagozzi
B. W. Becker
A. Chaudhuri
M. E. Drumwright
P. S. Ellen
C. Fornell
M. G. Gurin
M. B. Holbrook
D. Johnson
S. B. MacKenzie
R. C. Mayer
D. J. McAllister
L. A. Mohr
X. Nan
L. T. Patterson
J. W. Pracejus
S. Sen
J. N. Sheth
S. M. Smith
R. E. Taylor
P. R. Varadarajan
D. E. Vinson
구명진
김경민
김기옥
김동원
김수연
김양균
김자경
김정현
남승규
문영주
박정선
백선영
심영
오만덕
이두원
이두희
이은영
이은희
이지현
장현선
조은미
조형오
Publication date
Publisher
'Korean Academy of Commodity Science & Technology'
Doi
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Abstract
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Last time updated on 01/11/2020