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The Effects of Perceived Brand Value on Customer Satisfaction and Brand Loyalty by Consumers Using Discount Store Online Shopping Mall
Authors
D. A. Aaker
J. C. Anderson
+46 more
L. L. Berry
R. N. Bolton
A. Chaudhuri
H. Y. Cho
P. M. Doney
R. F. Dwyer
A. Eggert
C. Fornell
S. Fournier
S. Ganesan
Gronroos C.
P. K Hellier
J. S. Hess
R. C. Mayer
R. M. Morgan
J. W. Newman
R. L. Oliver
R. L. Oliver
R. Pappu
A. Parasuraman
R. E. Plank
P. H. Schurr
J. N. Sheth
C. J. Simon
D. Sirdeshmukh
J. C. Sweeney
G. J. Tellis
D. K. Tse
B. H. Wixom
B. Yoo
V. A. Zeithaml
V. A. Zeithaml
김경은
김성수
김수진
노미진
문상정
박수현
박진우
박현희
이무형
조성균
조재수
조희영
주윤황
최철재
Publication date
Publisher
'Korea Research Academy of Distribution and Management'
Doi
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Last time updated on 01/11/2020