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A Study on the Influence of Brand Perception on Brand Loyalty of Chinese Internet Shopping Mall Customers: Focusing on the Mediating Effect of Brand Reputation
Authors
Anantchart
Anderson
+37 more
Keelan Baldwin
Ball
Bearden
Chaudhuri
Delgado-Ballester
Doney
Erdem
Fombrun
Fornell
Goodman
Jarvenpaa
Jones
Kabiraj
Kotler
Liu
mayer
Mcallister
Mikulincer
Oliver
Quelch
Reichheld
Richins
Rotter
Schurr
Thomson
권찬호
박종훈
배상욱
성영신
신종칠
안광호
오환종
유창조
유창조
이문규
이화인
전상택
Publication date
Publisher
'Korea Research Academy of Distribution and Management'
Doi
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Last time updated on 01/11/2020