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The Role of Reward Price and Reward Type on Message Framing Effect in Reward Program
Authors
Lauren G. Block
Ruth N. Bolton
+28 more
Pierre Chandon
Ravi Dhar
Dowling Grahame R.
Xavier Dr?e
Bo Edvardsson
Elizabeth C. Hirschman
Daniel Kahneman
Ran Kivetz
Irwin P. Levin
Beth E. Meyerowitz
Joseph C. Nunes
Louise O'Brein
Purushottam Papatla
Sanjay Putrevu
Michael L. Rothchild
Alexander J. Rothman
Byron Sharp
Baba Shiv
Stephen M. Smith
Michal Strahilevitz
Amos Tversky
Yong Zhang
간형식
김경식
박성용
이석규
최원근
황선진
Publication date
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'Korean Academy of Commodity Science & Technology'
Doi
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Abstract
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Last time updated on 01/11/2020