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A Study of Effective Brand Extension using a Brand Alliance: Focusing on Moderating Effects of Direction of Extension and Type of Attribute
Authors
Kalpesh K Desai
Morris B Holbrook
+18 more
Sung Youl Jun
Joan Meyers-Levy
Donal G Norris
Akshay Rao
Baba Shiv
Daniel C Smith
Edward M Tauber
나준희
전기흥
전기흥
전기흥
전기흥
전성률
전성률
전성률
전성률
주태욱
허종호
Publication date
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'Korean Academy of Commodity Science & Technology'
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Last time updated on 01/11/2020