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Effects of Similarity of Parent Brand-Extended Products in Evaluation of Ads: Moderating Effects of Need for Cognition
Authors
David A Aaker
Michael J. Barone
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Susan M Broniarczyk
Morris B Holbrook
J. Wesley Hutchinson
Kevin Lane Keller
Durairaj Maheswaran
Joan Meyers-Levy
Baba Shiv
Jane Simms
Daniel C Smith
Mita Sujan
Edward M Tauber
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'Korean Academy of Commodity Science & Technology'
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Last time updated on 01/11/2020