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Analysis of Competitive Effects of Attitudes toward Private Brand and National Brand on Purchase Intentions
Authors
Kusum L Ailawadi
Kusum L Ailawadi
+41 more
Richard. P Bagozzi
Julie Baker
Julie Baker
Rajeev Batra
Cataluna
Choi, S Chan
Colleen Collins-Dodd
Marcel Corstjens
Isabella C. M Cunningham
Kal Kaushik Desai
Ravi Dhar
Sanjay K Dhar
Peter Doyle
Judith A Garretson
Dhruv Grewal
Rebecca W Hamilton
Robert A Hansen
Jacob Jacoby
James R. Coyle
K. S Krishnan
Michel Laroche
Michel Laroche
Michel Laroche
David Mazursky
Peter J McGoldrick
James L Oakley
A Parasuraman
Paul S Richardson
Paul S Richardson
Paul S Richardson
Belk Smith Ruth
Janjaap Semeijn
Prem N Shamdasani
Doreen Chze Lin Thang
John J Wheatly
Arch G Woodside
Pan Yigang
박진용
신종국
유현미
하나금융그룹
Publication date
Publisher
'Korean Academy of Commodity Science & Technology'
Doi
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Abstract
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Last time updated on 01/11/2020