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The Impact of CRM Implementation on Performance: The Moderating Role of Needs Diversity and Competitive Intensity
Authors
Eugene W. Anderson
James C. Anderson
+33 more
Richard P. Bagozzi
Roger C. Bennett
Ruth N. Bolton
Ruth N. Bolton
Ruth N. Bolton
Injazz J. Chen
Christy Richard
Arnold C. Cooper
George S. Day
Brian L. Dos Santos
Frank L. Eichorn
Claes Fornell
Shankar Ganesan
Ashok K. Gupta
Charalambos S. Iacovou
Bernard J. Jaworski
Michael D. Johnson
Elena Karahanna
Timothy L. Keiningham
Christine Moorman
Robert M. Morgan
G. M. Naidu
Richard L. Oliver
Don Peppers
Werner Reinartz
Werner Reinartz
Thomas S. Robert
Roland T. Rust
Jagdish N. Sheth
J. Brock Smith
Kristof De Wulf
Yurong Xu
이수형
Publication date
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'Korean Academy of Commodity Science & Technology'
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Last time updated on 01/11/2020