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A Study of Effective Pricing Strategy on Brand Extension: Moderating Effect of Price Variation
Authors
David A. Aaker
Michael J. Barone
+27 more
William O. Bearden
David M. Boush
Susan M. Broniarczyk
William B. Dodds
Kevin Lane Keller
Amna Kirmani
Ingrid M. Martin
Sandra J. Milberg
Maureen Morrin
C. Whan Park
Daniel C. Smith
Edward M. Tauber
Gerard T. Tellis
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'Korean Academy of Commodity Science & Technology'
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Last time updated on 01/11/2020