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Advertising Effects of Image Congruencesamong Brand, Self-Concept, and Ad Source
Authors
Jennifer L. Aaker
Joseph W. Alba
+45 more
Jessica Dawn Blair
Margaret C. Campbell
Lan Nguyen Chaplin
Chang-Hoan Cho
Ira J. Dolich
Shankar Ganesan
Timothy R. Graeff
Bianca Grohmann
Michael A. Kamins
Kevin Lane Keller
Herbert C. Kelman
LaTour Michael S.
John G. Jr. Lynch
Lucia Malär
Grant McCracken
Grant McCracken
Joan Meyers-Levy
Shekhar Misra
Jr. Muniz
In Yong Nam
Erik L. Olson
Sak Onkvisit
C. Whan Park
Joo Young Park
Richard E. Petty
Carolyn J. Simmons
M. Joseph Sirgy
M. Joseph Sirgy
M. Joseph Sirgy
M. Joseph Sirgy
Chan Joo Suh
Brian D. Till
Brian D. Till
You Jae Yi
김문섭
김지영
남아영
박성연
서찬주
안광호
안대천
양윤
유재웅
이동진
장준수
Publication date
Publisher
'Korean Academy of Commodity Science & Technology'
Doi
Cite
Abstract
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Last time updated on 01/11/2020