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The Collaborative Effect of Art Designer and Brand on Brand Equity: Focused on Mediating Roles of Art Familiarity
Authors
D. A. Aaker
S. Ahn
+27 more
C. Cobb-Walgren
T. Erdem
H. Hagtvedt
E. J. Johnson
K. L. Keller
K. L. Keller
T. Kristensen
M. Moshagen
C. A. Myers
R. G. Netemeyer
T. Randall
B. Yoo
김민정
김선희
김영우
박경애
박정희
송정민
엄경희
이미혜
이성훈
이지은
이현우
정동숙
조현아
주선희
주우진
Publication date
Publisher
'Korean Academy of Commodity Science & Technology'
Doi
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Last time updated on 01/11/2020