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The Relationship between Consumers' WOM Motivations and the Valence of WOM on Movie
Authors
T. M. Amabile
R. P. Bagozzi
+35 more
S. Barasubramanian
Basuroy Suman
A. Chakravarty
Z. Chen
C. Dellarocas
W. Duan
J. Eliashberg
F. Heider
T. Hennig-Thurau
J. Y. C. Ho
Y.-L. Hsu
M. A. Kamins
D. J. Lee
D. Lehmann
Y. Liu
P. Luarn
S. Mehdizadeh
S. Moon
K. Murray
R. Neelamegham
P. M. Podsakoff
B. Rimé
D. S. Sundaram
S. Swami
W. Tsao
F. Wang
J. Yang
구진경
김봉철
김영주
박승현
배정호
유창조
허경옥
허명숙
Publication date
Publisher
'Korean Academy of Commodity Science & Technology'
Doi
Cite
Abstract
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Last time updated on 01/11/2020