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Current trends in communication graduate degrees: Survey of communications, advertising, PR, and IMC graduate programs
Authors
Michael K. Coolsen
Keith A. Quesenberry
Kristen Wilkerson
Publication date
1 January 2015
Publisher
'Journal of Mosaic Research'
Abstract
© AEJMC 2015. A survey of 61 master’s degree advertising programs reveals significant trends in program titles, curriculum design, course delivery, and students served. The results provide insight for current and planned master’s degree programs as research predicts a continued increase in demand for master’s education over the next decade. Survey results are compared against overall education trends such as the growth of nontraditional students, increase in online education delivery, and the increase of for profit universities
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Messiah College: MOSAIC (Messiah's Open Scholarship And Intellectual Creativity)
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Last time updated on 31/10/2020