Practical examples of how to market an open access institutional repository are presented to help subject liaisons with faculty outreach

Lind, Sean

Williams, Joe

English

ScholarWorks @ Georgia State University

Georgia State UniversityScholarWorks @ Georgia State UniversityUniversity Library Faculty Presentations Georgia State University Library2013Marketing Open Access Services & Tools toFacultySean LindGeorgia State University, slind1@gsu.eduJoe WilliamsUniversity of North Carolina at Chapel HillFollow this and additional works at: https://scholarworks.gsu.edu/univ_lib_facpresPart of the Library and Information Science CommonsThis Presentation is brought to you for free and open access by the Georgia State University Library at ScholarWorks @ Georgia State University. It hasbeen accepted for inclusion in University Library Faculty Presentations by an authorized administrator of ScholarWorks @ Georgia State University.For more information, please contact scholarworks@gsu.edu.Recommended CitationLind, Sean and Williams, Joe, "Marketing Open Access Services & Tools to Faculty" (2013). University Library Faculty Presentations.27.https://scholarworks.gsu.edu/univ_lib_facpres/27Marketing Open Access Services & Tools to FacultyJoe M. WilliamsUNC Chapel Hilljoewilliams@unc.eduSean LindGeorgia State Universityslind1@gsu.eduChipped Stone Drill, photo Tom Mayer. RLA Catalog #298a6github.com/UNC‐LibrariesETD Projects • Graduate School > ProQuest > CDR• School of Public Health – Student submission form• MFA Studio Art– Multi‐object submission form• School of Pharmacy– Student upload of research posters• School of Medicine– OB/GYN faculty research poster archiveFor more informationJill SextonHead of Digital Repository ServicesUNC Chapel Hill LibrariesChapel Hill, NChttps://cdr.lib.unc.edu/https://github.com/UNC-Libraries/Open Access MarketingOverview: – Focus open access marketing on individual academic units with the help of Subject Liaisons– Open access is a service or experience, not a thing– Emphasize the scholarly legitimacy of open access– Highlight personal benefits– Address personal concerns– Use examples, not abstractionsNo Access (aka "Paywall")What is Open Access?According to the Budapest Open Access Initiative, open access scholarship is characterized by:"...free availability on the public internet, permitting any users to read, download, copy, distribute, print, search, or link to the full texts of these articles, crawl them for indexing, pass them as data to software, or use them for any other lawful purpose, without financial, legal, or technical barriers other than those inseparable from gaining access to the internet itself."Open access has as its goal the democratization of information access, but is also fully compatible with scholarly practices such as peer review, citation, and intellectual property.Budapest Open Access Initiative. (February 14, 2002). Retrieved February 10, 2013 from: http://www.opensocietyfoundations.org/openaccess/readWhy Open Access?Harnad, S., Brody, T., Vallieres, F., Carr, L., Hitchcock, S., Gingras, Y, Oppenheim, C., Hajjem, C., & Hilf, E. (2004). The Access/Impact Problem and the Green and Gold Roads to Open Access: An Update. Serials Review 34: 36‐40. Retrieved from: http://eprints.soton.ac.uk/265852/2/serev‐revised.pdfThe Range of Open AccessWhy Open Access?From the Executive Office of the President of the United States:"...wider availability of peer‐reviewed publications and scientific data in digital formats will create innovative economic markets for services related to curation, preservation, analysis, and visualization. Policies that mobilize these publications and data for re‐use through preservation and broader public access also maximize the impact and accountability of the Federal research investment. These policies will accelerate scientific breakthroughs and innovation, promote entrepreneurship, and enhance economic growth and job creation."Holdren, J. "Increasing Access to the Results of Federally Funded Scientific Research." (2013). White House Memorandum for the Heads of Executive Departments and Agencies. Retrieved from: http://www.whitehouse.gov/sites/default/files/microsites/ostp/ostp_public_access_memo_2013.pdfWhy Open Access @ GSU?From Provost Palm's 2011 Open Access Week Letter:"This is in  keeping with GSU's  goal  of developing, transmitting and utilizing knowledge to provide access to quality education for diverse groups of students, to educate leaders for the State of Georgia and the nation, and to  prepare citizens for lifelong learning in a global society."Georgia State University Digital Archive, "Provost's Open Access Week Letter" (2011). Digital Archive Documents and Forms. Paper 2. Retrieved from: http://digitalarchive.gsu.edu/univ_lib_dadocs/2SSW Faculty Pubs in the Institutional Repository55 Social Work Faculty Publications11,697 total downloadsMost‐downloaded SSW faculty publications:1. Community Partnerships: An Innovative Model of Social Work Education and Practice ‐ 2,155 downloads2. Knowledge of and Attitudes toward Aging among Non‐elders:  Gender and Race Differences ‐ 1,225 downloads3. Life Review with Families Who Care for Developmentally Disabled Members:  A Model ‐ 1,144 downloadsEnglish Dissertations in the Institutional Repository111 English Dept. dissertations101,604 Total English Dept. dissertation downloadsMost‐downloaded English Dept. dissertations:1. Kadidia Sy, Women's Relationships: Female Friendship in Toni Morrison's Sula and Love, Mariama Ba's So Long a Letter and Sefi Atta's Everything Good Will Come – 12,919 downloads2. Paul Wise, Cotton Mathers's Wonders of the Invisible World: An Authoritative Edition – 5,314 downloads3. Emmeline Gros, The Southern Gentleman and the Idea of Masculinity: Figures and Aspects of the Southern Beau in the Literary Tradition of the American South – 5,043 downloadsWhy Open Access?Why Open Access?Scholarly CommunitiesPublishing in an open access institutional repository allows you to associate with scholars that are interested in exploring the same ideas, and are interested in disseminating them in the same way.GSU Open Access JournalsGSU Open Access Conference PublicationsIt works!Jan. 2013: 1,344,453 total downloads362 faculty publicationsNow:1,964,275 total downloads (+ 46%)551 faculty publications (+ 52%)Takeaways• Subject liaisons can open doors• Open access is a valuable service• Open access should be personally important to faculty• Use statistics to praise good work and highlight potential areas for improvement• Make it easy for faculty to understand and participateAdditional ReadingRamirez & Miller (2011). Approaches to marketing an institutional repository to campus. In: P. Bluh & C. Hepfer (Eds.), The Institutional Repository: Benefits and Challenges (pp. 13‐50). Chicago: ALCTS.  Also available at: http://digitalcommons.calpoly.edu/lib_fac/64/Waller, Revelle, & Shrimplin. (2013). Keep the change: Clusters of faculty opinion on open access. ACRL Conference Papers, 2013. Chicago: ALA.Suber, P. (2012). Open access. Boston: MIT Press.Crow, R. (2002). The case for institutional repositories: A SPARC position paper. ARL Bimonthly Report, 223, 1‐4.Marketing Open Access Services & Tools to FacultyJoe M. WilliamsUNC Chapel Hilljoewilliams@unc.eduSean LindGeorgia State Universityslind1@gsu.edu

Marketing Open Access Services & Tools to Faculty

Georgia State University

Georgia State University
ScholarWorks @ Georgia State University
University Library Faculty Presentations Georgia State University Library
2013
Marketing Open Access Services & Tools to
Faculty
Sean Lind
Georgia State University, slind1@gsu.edu
Joe Williams
University of North Carolina at Chapel Hill
Follow this and additional works at: https://scholarworks.gsu.edu/univ_lib_facpres
Part of the Library and Information Science Commons
This Presentation is brought to you for free and open access by the Georgia State University Library at ScholarWorks @ Georgia State University. It has
been accepted for inclusion in University Library Faculty Presentations by an authorized administrator of ScholarWorks @ Georgia State University.
For more information, please contact scholarworks@gsu.edu.
Recommended Citation
Lind, Sean and Williams, Joe, "Marketing Open Access Services & Tools to Faculty" (2013). University Library Faculty Presentations.
27.
https://scholarworks.gsu.edu/univ_lib_facpres/27
Marketing Open Access 
Services & Tools to Faculty
Joe M. Williams
UNC Chapel Hill
joewilliams@unc.edu
Sean Lind
Georgia State University
slind1@gsu.edu




Chipped Stone Drill, photo Tom Mayer. RLA Catalog #298a6
github.com/UNC‐Libraries
ETD Projects 
• Graduate School > ProQuest > CDR
• School of Public Health 
– Student submission form
• MFA Studio Art
– Multi‐object submission form
• School of Pharmacy
– Student upload of research posters
• School of Medicine
– OB/GYN faculty research poster archive
For more information
Jill Sexton
Head of Digital Repository Services
UNC Chapel Hill Libraries
Chapel Hill, NC
https://cdr.lib.unc.edu/
https://github.com/UNC-Libraries/

Open Access Marketing
Overview: 
– Focus open access marketing on individual academic 
units with the help of Subject Liaisons
– Open access is a service or experience, not a thing
– Emphasize the scholarly legitimacy of open access
– Highlight personal benefits
– Address personal concerns
– Use examples, not abstractions
No Access (aka "Paywall")
What is Open Access?
According to the Budapest Open Access Initiative, open access scholarship is 
characterized by:
"...free availability on the public internet, permitting any users to read, download, 
copy, distribute, print, search, or link to the full texts of these articles, crawl them 
for indexing, pass them as data to software, or use them for any other lawful 
purpose, without financial, legal, or technical barriers other than those 
inseparable from gaining access to the internet itself."
Open access has as its goal the democratization of information access, but is also fully 
compatible with scholarly practices such as peer review, citation, and intellectual 
property.
Budapest Open Access Initiative. (February 14, 2002). Retrieved February 10, 2013 from: 
http://www.opensocietyfoundations.org/openaccess/read
Why Open Access?
Harnad, S., Brody, T., Vallieres, F., Carr, L., Hitchcock, S., Gingras, Y, Oppenheim, C., Hajjem, C., & Hilf, E. (2004). The Access/Impact 
Problem and the Green and Gold Roads to Open Access: An Update. Serials Review 34: 36‐40. Retrieved from: 
http://eprints.soton.ac.uk/265852/2/serev‐revised.pdf
The Range of Open Access
Why Open Access?
From the Executive Office of the President of the United States:
"...wider availability of peer‐reviewed publications and scientific data in 
digital formats will create innovative economic markets for services 
related to curation, preservation, analysis, and visualization. Policies that 
mobilize these publications and data for re‐use through preservation and 
broader public access also maximize the impact and accountability of the 
Federal research investment. These policies will accelerate scientific 
breakthroughs and innovation, promote entrepreneurship, and enhance 
economic growth and job creation."
Holdren, J. "Increasing Access to the Results of Federally Funded Scientific Research." (2013). White House Memorandum for the 
Heads of Executive Departments and Agencies. Retrieved from: 
http://www.whitehouse.gov/sites/default/files/microsites/ostp/ostp_public_access_memo_2013.pdf
Why Open Access @ GSU?
From Provost Palm's 2011 Open Access Week Letter:
"This is in  keeping with GSU's  goal  of developing, 
transmitting and utilizing knowledge to provide access to 
quality education for diverse groups of students, to educate 
leaders for the State of Georgia and the nation, and to  
prepare citizens for lifelong learning in a global society."
Georgia State University Digital Archive, "Provost's Open Access Week Letter" (2011). Digital Archive Documents and Forms. Paper 
2. Retrieved from: http://digitalarchive.gsu.edu/univ_lib_dadocs/2
SSW Faculty Pubs in the 
Institutional Repository
55 Social Work Faculty Publications
11,697 total downloads
Most‐downloaded SSW faculty publications:
1. Community Partnerships: An Innovative Model of Social Work Education and 
Practice ‐ 2,155 downloads
2. Knowledge of and Attitudes toward Aging among Non‐elders:  Gender and 
Race Differences ‐ 1,225 downloads
3. Life Review with Families Who Care for Developmentally Disabled Members:  A 
Model ‐ 1,144 downloads
English Dissertations in the 
Institutional Repository
111 English Dept. dissertations
101,604 Total English Dept. dissertation downloads
Most‐downloaded English Dept. dissertations:
1. Kadidia Sy, Women's Relationships: Female Friendship in Toni 
Morrison's Sula and Love, Mariama Ba's So Long a Letter and Sefi Atta's 
Everything Good Will Come – 12,919 downloads
2. Paul Wise, Cotton Mathers's Wonders of the Invisible World: An 
Authoritative Edition – 5,314 downloads
3. Emmeline Gros, The Southern Gentleman and the Idea of Masculinity: 
Figures and Aspects of the Southern Beau in the Literary Tradition of the 
American South – 5,043 downloads
Why Open Access?
Why Open Access?
Scholarly Communities
Publishing in an open access institutional repository allows 
you to associate with scholars that are interested in 
exploring the same ideas, and are interested in 
disseminating them in the same way.
GSU Open Access Journals
GSU Open Access 
Conference Publications
It works!
Jan. 2013: 
1,344,453 total downloads
362 faculty publications
Now:
1,964,275 total downloads (+ 46%)
551 faculty publications (+ 52%)
Takeaways
• Subject liaisons can open doors
• Open access is a valuable service
• Open access should be personally important 
to faculty
• Use statistics to praise good work and 
highlight potential areas for improvement
• Make it easy for faculty to understand and 
participate
Additional Reading
Ramirez & Miller (2011). Approaches to marketing an institutional repository to campus. In: P. 
Bluh & C. Hepfer (Eds.), The Institutional Repository: Benefits and Challenges (pp. 13‐50). 
Chicago: ALCTS.  Also available at: http://digitalcommons.calpoly.edu/lib_fac/64/
Waller, Revelle, & Shrimplin. (2013). Keep the change: Clusters of faculty opinion on open access. 
ACRL Conference Papers, 2013. Chicago: ALA.
Suber, P. (2012). Open access. Boston: MIT Press.
Crow, R. (2002). The case for institutional repositories: A SPARC position paper. ARL Bimonthly 
Report, 223, 1‐4.
Marketing Open Access 
Services & Tools to Faculty
Joe M. Williams
UNC Chapel Hill
joewilliams@unc.edu
Sean Lind
Georgia State University
slind1@gsu.edu


https://scholarworks.gsu.edu/cgi/viewcontent.cgi?article=1026&amp;context=univ_lib_facpres

Marketing Open Access Services & Tools to Faculty

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