Birgoren, Burak/0000-0001-9045-6092WOS: 000273014200003Customers must keep customer satisfaction as a top priority in order to keep up with increasing competition. In order to achieve, they need to be able to analyze their customers properly and pay attention to their individual expectations. It is important for companies to maximize customer satisfaction and dependence. The success of Companies depends on the extent to how they manage to become 'indispensable' for their customers. It is related with how they determine important points for the satisfaction of their customers, and reflect it back accordingly. In order to make this assessment, companies must first consider their customers as groups. This study aims to analyze customer information, by artificial neural networks, which cannot be handled by mathematical models and optimization techniques, thus improve marketing process for determining important factors and their levels for customer satisfaction
