“The Souls of Black Folk,” by W. E. B. Du Bois (1903) is a means to explain the experience of the Negro in the late 1800s. Many of the attitudes and perceptions of Black people are still present today. In Du Bois’ work, he discussed his coined term, double consciousness; Du Bois indicated that it is a curse along with a gift, a most unwelcome one. He discussed the racial binary of what a Black person experiences in society compared to White people. The experiences a Black man has in a predominantly White society can mirror the experiences of a Black man who attends a predominantly White institution (PWI). It is imperative for current student affairs practitioners to understand why this topic is important. This article explains how double consciousness is a timely concept that is applicable to Black males who attend PWIs