We study the weighted p -> q-boundedness of the multi-dimensional Hardy type operators in the generalized Morrey spaces L-p.phi(R-n, w) defined by an almost increasing function phi(r) and radial type weight w(vertical bar x vertical bar). We obtain sufficient conditions, in terms of some integral inequalities imposed on phi and w, for such a p -> q-boundedness. In some cases the obtained conditions are also necessary. These results are applied to derive a similar weighted p -> q-boundedness of the Riesz potential operator. (c) 2010 Elsevier Inc. All rights reserved.Lulea University of Technology; FCT, Portugal [SFRH/BPD/34258/2006]info:eu-repo/semantics/publishedVersio