How do we comprehend the poetic universe of Muslim South Asia, and why is it important to do so? This is the larger question — at once historical, sociological, literary, and political — which forms the heart of the inquiry in this paper. In my attempt to address this question, I attend particularly to the themes of language, time, love, spiritual subjectivity, key figures, and resistance in understanding the place of the poetic in Muslim tradition. I then offer glimpses of the Seraiki poetic landscape from southern Punjab in Pakistan, to illuminate the continued power and politics of poetic practice in present-day Muslim lifeworlds