In a time when technology has made the world smaller and important events take place at an
incredibly high pace, organizations constantly need to adapt themselves in order to survive. The
challenge of today’s organizations is to develop capabilities of continuous sensing, learning and
adjusting to the dynamics of their environments (Magalhães, 2004). An essential requirement of
these capabilities entails developing organization’s self-awareness. Human consciousness gives
subjects the capacity of self-awareness. Self-aware beings know who they are, how they do
things and what they (and others) are doing at any particular moment
