Barrett, Jake

Frank Delgado, Ellen

Jarvie, Grant

Robbins, Mason

Rovatsos, Michael

Scott, John

Xu, June

English

The project consisted of three sets of data driven activities, including (i) an analysis of Scottish football conversational sentiments, generated through online communications; (ii) a spatial and demographic analysis of supporters and non-supporters and (iii) a cataloguing of a Scottish football data set.This micro briefing focuses upon specific data capture around international engagement on the social media site YouTube, through analysing engagement with content produced by the four football clubs that partnered in the study, namely Aberdeen FC, Hibernian FC, Heart of Midlothian FC, and Motherwell FC.<br/

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Micro-Briefing Paper:International Engagement through Scottish Football Clubs

https://www.research.ed.ac.uk/files/225974334/_02092021_International_Engagement_through_Scottish_Football_Clubs_copy.pdf

Micro-Briefing Paper:International Engagement through Scottish Football Clubs

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