Nonlinear hydrodynamic equations for visco-elastic media are discussed. We
start from the recently derived fully hydrodynamic nonlinear description of
permanent elasticity that utilizes the (Eulerian) strain tensor. The reversible
quadratic nonlinearities in the strain tensor dynamics are of the 'lower
convected' type, unambiguously. Replacing the (often neglected) strain
diffusion by a relaxation of the strain as a minimal ingredient, a generalized
hydrodynamic description of viscoelasticity is obtained. This can be used to
get a nonlinear dynamic equation for the stress tensor (sometimes called
constitutive equation) in terms of a power series in the variables. The form of
this equation and in particular the form of the nonlinear convective term is
not universal but depends on various material parameters. A comparison with
existing phenomenological models is given. In particular we discuss how these
ad-hoc models fit into the hydrodynamic description and where the various
non-Newtonian contributions are coming from.Comment: Acta Rheologic