Vanadium spinels (ZnV_2O_4, MgV_2O_4, and CdV_2O_4) exhibit a sequence of
structural and magnetic phase transitions, reflecting the interplay of lattice,
orbital, and spin degrees of freedom. We offer a theoretical model taking into
account the relativistic spin-orbit interaction, collective Jahn-Teller effect,
and spin frustration. Below the structural transition, vanadium ions exhibit
ferroorbital order and the magnet is best viewed as two sets of
antiferromagnetic chains with a single-ion Ising anisotropy. Magnetic order,
parametrized by two Ising variables, appears at a tetracritical point.Comment: v3: streamlined introductio