Rutter, Jason

This paper focuses on the importance of trust in business-to-consumer e-commerce.Divided into three sections the paper first asks the question of why trust is important to the development and implementation of e-commerce and suggests some of the areas where user trust is specifically important. The second offers a view of trust developed using sociological theory and interactionism and looks at how this can inform our understanding of e-commerce users. Finally, the paper suggests a number of nontechnical ways in which successful e-commerce retailers build trust and offer potential for further exploration

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Sociology of Trust Towards a Sociology of `E-trust'

https://www.pure.ed.ac.uk/ws/files/19764489/Rutter_2001_From_the_Sociology_of_Trust_Towards_a_Sociology_of_E_trust.pdf

Sociology of Trust Towards a Sociology of `E-trust'

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