Context-aware applications within pervasive environments are increasingly being developed as services and deployed in the cloud. As such these services are increasingly required to be adaptive to individual users to meet their specific needs or to reflect the changes of their behavior. To address this emerging challenge this paper introduces a service-oriented personalisation framework for service personalisation with special emphasis being placed on behavior learning for user model and service function adaptation. The paper describes the system architecture and the underlying methods and technologies including modelling and reasoning, behavior analysis and a personalisation mechanism. The approach has been implemented in a service-oriented prototype system, and evaluated in a typical scenario of providing personalised travel assistance for the elderly using the help-on-demand services deployed on smartphone
