European economies require STEM skilled people, yet compared with boys, girls demonstrate a tendency to reject some STEM study and STEM careers. This paper briefly reviews key factors that influence this phenomenon. It then introduces four examples of campaigns and initiatives that encourage girls to consider further participation in STEM in England and MINT in Germany as part of their career ambitions. Evidence of the impact of German initiatives is presented. It concludes that where there is a deliberate strategy linked with defined actions which tackle issues that are specific to girls, then gender imbalances can begin to change
