Mastering the 'Name Your Product Category' Game

Authors
Publication date
1 January 2015
Publisher
MIT Sloan Management Review

Abstract

Abstract is not available.

    Similar works

    Full text

    thumbnail-image

    Available Versions

    CERN Document Server

    redirect
    oaioai:cds.cern.ch:2736902
    Last time updated on 07/10/2020