Let G be the group \GL_r(\CC) \times (\CC^\times)^n. We conjecture that the finely-graded Hilbert series of a G orbit closure in the space of r-by-n matrices is wholly determined by the associated matroid. In support of this, we prove that the coefficients of this Hilbert series corresponding to certain hook-shaped Schur functions in the \GL_r(\CC) variables are determined by the matroid, and that the orbit closure has a set-theoretic system of ideal generators whose combinatorics are also so determined. We also discuss relations between these Hilbert series for related matrices