The aim of this research is to examine the factors that influence student
perceptions of the image of Qatar’s national university, Qatar University. The study is
constructed on related research on perceptions of organizational image and explores
institutional image perceptions in the state of Qatar. Based on data collected from a
sample of 1427 students in Qatar, this study uses factor analysis in order to identify
the variables that influence students’ perceptions of Qatar University. The findings of
this study indicate that the way students perceive Qatar University is determined by
four main factors: Quality of education, comparability of educational standards, the
facilities and extracurricular activities provided, and graduates’ employability. The
paper concludes with recommendations for institutional policy and future research
