This paper argues on importance of gingival and dental parameters in evaluation of esthetic characteristics of fixed restorations. Human beauty is a specific category which is not easy to define by means of any known criteria or with mathematic formula. But, it is also important for practitioners to take into consideration some objective rules determining what is really nice and appealing. In reconstructing the personal identity, it is essential to harmonize the esthetic features. In dental practice, this approach means to establish a close correlation among the facial, dental, gingival and physical components of orofacia! system. For the purpose of this study, the authors have divided the overview of esthetic principles into two parts. The first one deals with some objective parameters such as: gingival health, the zenith of gingival contour, the balance of gingival levels, relative tooth dimensions, the golden proportion of the teeth, the design of dental arch, interdental contact areas, interdental closure, the contour of incisal edge and the shape of interincisal angles. The esthetic integration of these parameters into a frame of smile and the whole face, as well as some subjective criteria are discussed in the second part of the paper.Dentalni i gingivni parametri imaju veliki značaj u proceni estetskih obeležja fiksnih nadoknada. Činjenica da je ljudska lepota kategorija koja se ne može apsolutno definisati ni brižljivo odabranim kriterijuma, ni matematičkim formulama ipak ne zatvara vrata razmišljanju da postoji nešto što se zove objektivno važenje, saglasnost o tome šta jeste, a šta nije lepo. U želji da se sačuva ili rekonstruiše identitet jedinke, usklađivanje estetskih obeležja je od ogromne važnosti. U stomatološkom radu ovo podrazumeva uspostavljanje bliske komunikacije između facijalnih, dentalnih, gingivnih i fizičkih komponenti orofacijalnog sistema. s obzirom na složenost aktuelne problematike, autori su podelili naznačenu temu na dva dela. Ovi komplementarni delovi se bave sveobuhvatnim razmatranjima velikog broja objektivnih i subjektivnih faktora koji determinišu validnost dentalne kompozicije rekonstruisane fiksnim nadoknadama
