The paper presents doxological interpretation of homo-measure set. Traditionally this thesis is seen as an expression of the impermanent human doxa as the only possible truth. Using the approach of analytic philosophy to the interpretation of the famous speech, the author refuses treatment of man as an individual in favor of a generic understanding of the man. Generic feature of human in ancient world-view is the logos, which is coming to be seen as a measure of all things, including man himself