Limitations on applying Peircean semeiotic. Biosemiotics as applied objective ethics and esthetics rather than semeiotic.

Abstract

This paper explores the critical conditions of such semiotic realism that is commonly presumed in the so-called Copenhagen interpretation of biosemiotics. The central task is to make basic biosemiotic concepts as clear as possible by applying C.S. Peirce’s pragmaticist methodology to his own concepts, especially to those that have had a strong influence on the Copenhagian biosemiotics. It appears essential to study what kinds of observation the basic semiotic concepts are derived from. Peirce had two different derivations to the concept of sign, both having a strong logical character. Therefore, it is discussed at length what Peirce’s conception of logic consists of and how logical concepts relate to the concepts of other sciences. It is shown that Peirce had two different perspectives toward sign, the ‘transcendental’ one and the objective one, and only the latter one is executable in biosemiotic applications. Although Peirce’ theory of signs seems to appear as twofold (if not even manifold), it is concluded that the ore conception has been stable. The apparent differences are presumably due to the different perspectives of consideration. Severe limitations for the application of Peirce’s semiotic concepts follow from this analysis that should be taken into account in biosemiotics relying on its Copenhagen interpretation. The first one concerns the ‘interpreter’ of a suggested biosemiotic sign — whether it is ‘we’ (as a ‘meta-agent’) or some genuine biosemiotic ‘object-agent’. Only if the latter one is determinable, some real biosemiotic sign-action may occur. The second one concerns the application of the concept of the object of sign — its use is limited so that a sign has an object if and only if it seeks a true conception about it. This conclusion has drastic further consequences. Most of the genuinely biosemiotic sign-processes do not tend toward truth about anything but toward various practical ends. Therefore, the logical concept of sign, e.g. the one of Peirce’s semeiotic, is an insufficient concept for biosemiotics. In order to establish a sufficient one, Peircean theoretical ethics and esthetics are introduced. It is concluded that they involve simpler and more general but still normative concept of sign — the concept of anticipative or constructive representation that does not represent any object at all. Instead, it is a completely future-oriented representation that guides action. Objective ethics provides the suitable concept of representation, but it appeals to objective esthetics that provides a theory of (local) natural self-normativity. The concepts of objective logic form the special species of objective ethics. The conclusion is that biosemiotics should be based on applied objective ethics and esthetics rather than on (Peircean semeiotic) logic and its metaphysical application. Finally, the physiosemiotic over-generalization of the concept of sign is shortly discussed. It is suggested that it would be more appropriate to rename such controversial generalizations than to adhere to semiotic terminology. Here, again, Peirce appears as a healthy role model with his ‘ethics of terminology’