With universal usability geared towards user focused customisation, a context reasoning engine can derive meaning from the various context elements and facilitate decision-taking for applications and context delivery mechanisms. The heterogeneity of available device capabilities means that the recommendation algorithm must be in a formal, effective and extensible form. Moreover, user preferences, capability context and media metadata must be considered simultaneously to determine appropriate presentation format. Towards this aim, this paper presents a reasoning mechanism that supports service presentation through a rule-based mechanism. The validation of the approach is presented through application use cases
