Several behaviour-change communication (BCC) approaches have been effective in changing health-related behaviours, as well as increasing the demand for appropriate health services.  However, limitations have been found in these approaches to varying degrees.
As in the first part of this query (part one), results for this review are primarily taken from countries or regions with Islam as the dominant religion.  Results from health- and nutrition-related projects using BCC are included for the following socially-conservative settings: Afghanistan, Benin, Bangladesh, Djibouti, Egypt, Ethiopia, Ghana, Indonesia, Iran, Kenya, Malaysia, Malawi, Niger, Nigeria, Pakistan, Philippines, Tanzania, Thailand, and Yemen.  These groups therefore have more similar health behaviours and Islamic views on use of health services

Tull, Kerina

English

The literature uncovered by this rapid review regarding the effectiveness of behaviour-change communication (BCC) states that certain approaches and tools can and do succeed in improving maternal dietary practices, breastfeeding, as well as complementary feeding when used in health and nutrition programmes.  These approaches also influence maternal and child health behaviours in socially-conservative settings which denote an attitude favouring beliefs seen as traditional in regard to social affairs . 
Use of BCC in recent health- and nutrition- research is included for the following socially-conservative settings: Bangladesh, Burkina Faso, Egypt, Kenya, Nigeria, the Philippines, Somali Region of Ethiopia, Senegal, southern Thailand, and Yemen.   Results are taken from countries or regions with Islam as the dominant religion, with therefore similar conservative Islamic views on health and nutrition

IDS OpenDocs

Behaviour-change communication on health related issues (part one)