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Segmenting publics for developing more strategic anti-drinking campaigns based on the risk perception attitude framework
Authors
R. P. Bagozzi
R. M. Baron
+58 more
S L. Bern
S. E. Betty
C. P. Bolfing
C. M. Bradizza
N. T. Brewer
J. Brigham
A. J. Broderick
M. L. Cooper
B. Critchlow
J. Curran
M. J. Dutta-Bergman
P. D. Farber
L. R. Flynn
G. R. Foxall
C. Guo
A.B. Heilbrun
L. Hu
K. Huchting
R. Jessor
P. Kotler
A. W. Kruglanski
I. Larwood
G . Laurent
S. Livingstone
B. Mittal
S. Moorthy
S. Ramanadhan
R. N. Rimal
R. N. Rimal
R. N. Rimal
R. N. Rimal
R. N. Rimal
I. M. Rosenstock
K. C. Schroder
M. D. Slater
J. T. Spence
S. H. Stewart
O. Svenson
M. M. Turner
F. W. van der Velde
N. Vidmar
N. D. Weinstein
J. A. Weiss
K. Witte
J. L. Zaichkowsky
J. L. Zaichkowsky
김인석
남경태
박경민
서경현
서영석
신행우
심성욱
안정훈
이은희
이정태
임승희
조재현
Publication date
Publisher
'Korean Consumption Culture Association'
Doi
Cite
Abstract
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info:doi/10.17053%2Fjcc.2013.1...
Last time updated on 05/09/2020