Wine tourism is a specific type of tourism worldwide, which is constantly growing and represents a significant part of the tourist offer of many countries, most of them countries with a tradition of wine production, but also of countries that have started this activity in recent decades. This study analyses the potentials of wineries and the degree of development of wine tourism in the wine regions of the Republic of North Macedonia, in order to see the prospects for the future development of wine tourism in the country. The research has identified the existing state of wine tourism in the country through wineries that offer tourist tasting, and this document improves insufficient awareness of the potential of wine tourism and covers in part its promotion. The study at the same time opens the possibility for new investments in our country for this type of tourism by choosing locations for construction of new wine centres.
The main objective of this study is the tourism valorisation of wine regions and wine tourism, as well as analysis of wineries that offer tasting for tourists and the ways and measures for their better inclusion in the tourist offer of the country when designing the wine tourism product. Specific objective of the study is to map, photograph and single out wine regions and wineries as potential tourist attractions, with suggestions for future locations for construction of new wine centres.
The study, in addition to the tourism valorisation of wine tourism, provides measures and recommendations for further activities related to the successful development of wine tourism, such as promotion of wineries, alignment and enhancement of the legislation related to wine tourism and placement of appropriate tourism signalisation in the wine regions
