This paper investigates the role of online shopping during severe COVID-19. The main aim is to see
whether this virus and implemented measures of reducing the spread of contagion brought by the
Government of the Republic of Serbia, resulted with changes in consumer behaviour. The data was
collected from 408 respondents from the Republic of Serbia using an online questionnaire. The
questionnaire lasted from 07th April until 04th May. Data were analysed using the Chi-Square test.
Results of this study revealed that there is a significant association between purchasing online before
and after the appearance of the COVID-19. Also, the authors conclude that there is no significant
association between gender and the decision to purchase after the appearance of the COVID-19. The
main three motives for online shopping in the period during COVID-19 were that too many stores are
working only online, reducing health risk, and saving time. The most frequently online bought
products by the respondents, were food (groceries), medicines and books (magazines, newspapers).
The contribution of this paper, even though the analysed sample is not national representative, lays
in the fact that there is almost none research of this topic in our country