The Future of Marketing Education is Now: 2018 Annual Fall Conference Proceedings

Abstract

This paper showcases an approach to learning design in a foundation Marketing course which leveraged the integration of new technologies in an aligned design, to create disruptive innovation in the marketing classroom. Adaptive personalization strategies using a total activity system enabled a digitally supported learning ecosystem with multiple parties co-creating value. Learning analytics layered with adaptive technologies enabled efficient data-based customization to provide personalization of the learning experience. Early results demonstrated the value of integrating new techniques and technologies to guide course design for improved learning outcomes and a better student experience