Ruffalo Noel Levitz

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University Relations/Enrollment Management 1-1-2019 2019 Ruffalo Noel Levitz_Reduce Summer Melt w/ Gen Z Peer Influence_03.19 Ruffalo Noel Levitz Follow this and additional works at: https://researchrepository.wvu.edu/urem Recommended Citation Ruffalo Noel Levitz, "2019 Ruffalo Noel Levitz_Reduce Summer Melt w/ Gen Z Peer Influence_03.19" (2019). University Relations/Enrollment Management. 62. https://researchrepository.wvu.edu/urem/62 This Article is brought to you for free and open access by The Research Repository @ WVU. It has been accepted for inclusion in University Relations/Enrollment Management by an authorized administrator of The Research Repository @ WVU. For more information, please contact ian.harmon@mail.wvu.edu. Reduce Summer Melt WithGen Z Peer InfluenceSarah Keating     |     Dustin Manocha |     Christopher Quinn1. New partnership to serve you2. Student needs and trends3. Improving melt and yield4. Q&AAgenda2Sarah KeatingAssociate Vice PresidentDustin ManochaFounder & CEOChristopher QuinnChief Operating Officer3WHY RNL?5OUR MISSIONTo make colleges, universities, and nonprofits successful and vibrant through inspired and relevant engagement6WHAT WE DOTechnology-enabled services, software, and consulting to power stronger results for enrollment, student success, and fundraisingA track record of trust and results1,900 CAMPUSES AND NONPROFITSwork with us each year3,000 INSTITUTIONShave partnered with us in our history300 NEW CLIENTSstarted working with us last year240 MILLION EMAILS sent to prospective students and donors annually20 MILLIONCOMMUNICATIONS mailed for our clients6 MILLION PHONE CONVERSATIONS with students and alumni$2 BILLIONin institutional financial aid optimized for our campus partnersMORE THAN $1 BILLIONgenerated in philanthropic commitments$200 MILLIONraised per year using our multichannel fundraising solutionsE N G A G E M E N TI N S T I T U T I O N A LF I S C A L8RNL’s key differentiatorsSPEED FLEXIBILITY COLLABORATIONSCALE PARTNERSHIP EXPERTISE9Making friends is a top request82% of students want to know their peers betterStudents seek connection to their peers and NEED HELPSource: Nearpeer Source: RNL 2018 National Freshman Motivation to Complete College Report1027% gap(71%-44%)Yet this top request is the #1 most likely to FALL SHORTSource: RNL 2018 National Freshman Motivation to Complete College Report71%Requested at start of first year44%Received by mid-yearAttend an informal gathering to meet new friends11Students want to “fit in” and seek comfort via social mediaTop 7 topics students look for on social media sitesSource: RNL 2018 E-Expectations Report12Yet social media often leaves students “more connected yet more isolated”Especially isolated: The introvertsGen Z is the loneliest generationThis growing population of isolated students is more likely to drop out—including incoming students meltingSources: Cigna U.S. Loneliness Index 13Gen Z (adults ages 18-22) is the loneliest generation and solitude is seen to lessen with ageStressed and lonely students:Should colleges do more for them?‘Isolated’ poorer students more likely to drop out, study showsPeer influence is the #1 most powerful influence for Gen Z14The stakes are higher than ever for Gen Zmelt  yield  revenue15Meaningful peer influence reduces melt, increases commitmentWhat if I’m not right for college? Will I don’t get along with my peers? Not intosame things?Just cleared waitlist at top choice—why go here?Nearpeer is excited to join forces with RNL to harness peer influence to reduce melt17• Peer influence—#1 most influential factor• Mobile-first• Serve the introverts • Feel connected digitally to peersPeer engagement is no-cost vs. staff-to-studentNearpeer harnesses peer influence to improve yield and student success18Nearpeer harnesses peer influence to improve yield and student successEngages the introverts Voluntary profile, interests-based.Creates healthy peer discovery.19Nearpeer harnesses peer influence to improve yield and student successBuilds familiarity,comfort to engageNearpeer algorithms recommend matches.Shared interests, major, life, more.20Nearpeer harnesses peer influence to improve yield and student successTailored “who’s like me”search for relevanceOn incoming class, hometown, interests, major, more.Search across everyone or just groups.21Nearpeer harnesses peer influence to improve yield and student successNearpeer fosters peer outreach Full profile fosters comfort, familiarity.Permission-based connection invite to peers.22Nearpeer harnesses peer influence to improve yield and student successIn-app messaging—easy to engage1:1 and group-based messaging.Catalyst to interaction beyond Nearpeer.$1.3 million tuition lift (30x ROI)16% reduction in melt/”no shows”Increased commitment to college~50% student adoption20+ uses per student23Case study: University of MaineHigher enrollment from lower meltKey results:High use24• 16% reduction in no shows/melt• $1.3 million increase in net tuitionNearpeer impact is driven by voluntary adoptionHigh impact• ~50% adoption• 20x repeat use• 36+ peer connections• 300,000 interactionsSummer orientationTable topEmail and print inviteText 25Nearpeer’s student-centered innovationAnna—incoming fall 2018 student “Nearpeer makes it a lot easier to connect with people of similar interests. It’s a really good thing for freshmen to help make those connections because everybody’s in the same boat.”Aaron—incoming fall 2018 student “I added my interests in scuba diving, robotics, and things like that...and almost immediately started getting matches with other people interested in those fields. And I’ve already met at least two or three people who are into very similar things that I’m into.”26High-touch Nearpeer programs= low effort to serve 2019 classPlanning Launch Engagement MeasurementNearpeer and RNL realize that your team’s bandwidth may be limited. As a result, Nearpeer’s programs deliver high impact while Nearpeer performs most (90%) of the work.Let’s get started boosting your enrollmentThere’s still time to improve yield for your incoming fall 2019 class10-15% lower melt20-40x ROI28Let’s talk about boosting your enrollment and reducing meltAsk for a free consultation and demo.Q&A30Strategic Enrollment Planning Executive ForumPosition your campus for immediate and long-term success at this event for campus leadersMarch 27-28, 2019Chicago, IllinoisSAVE $100Register at RuffaloNL.com with code:SEP100Thank You!Sarah KeatingAssociate Vice President, RNLsarah.keating@ruffalonl.comDustin ManochaFounder & CEO, Nearpeerdustin@nearpeer.netChristopher QuinnChief Operating Officer, Nearpeerchristopher.quinn@nearpeer.net

2019 Ruffalo Noel Levitz_Reduce Summer Melt w/ Gen Z Peer Influence_03.19

https://researchrepository.wvu.edu/cgi/viewcontent.cgi?article=1061&amp;context=urem

2019 Ruffalo Noel Levitz_Reduce Summer Melt w/ Gen Z Peer Influence_03.19

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