Published in the the 2018 Summer American Marketing Association\u27s Academic Conference Proceedings.
Link to Abstracts: https://www.ama.org/wp-content/uploads/2019/02/2018-ama-summer-proceedings.pdf
Description: This research examines the relationship between the motivation for status for millennials and their ecologically conscious consumer behavior and the influence of culture and the bandwagon effect in impacting this relationshi
