The article is aimed at studying the concept of the existence of socially motivated language variants. They are explained by sociolinguistic differentiation and specific use of language in different situations of communication. The dialectical connection of the objective world, the society and a language gives the latter a special dynamic character. It is manifested in active language processes at all linguistic levels and in language usual innovations. Sociolinguistic variants do not only show different images of the world, but also reflect the changes of the world depending on the culture, which, in turn, is reflected in the specifics of linguistic phenomena. Language norms, in this case, correlate not only with communicative attitudes, but also with the cultural ones. In the context of linguistic variability, the speakers of codified standard language, who can switch from one sociocultural language to another one, in the official or informal communication can choose and use various sociolinguistic language variants in their everyday life. It explains the novelty of the research, which is closely related to the typological study of the paradigm of national language situations, determined by the presence of various social strata and groups in the United States, Germany, France, the Czech Republic, Russia and other countries. The authors view the language situation as a socially-motivated model of speech behavior of a native speaker in the social language space
