We develop a method for estimating the host galaxy dust extinction for type
Ia supernovae based on an observational coincidence first noted by Lira (1995),
who found that the B-V evolution during the period from 30-90 days after V
maximum is remarkably similar for all events, regardless of light curve shape.
This fact is used to calibrate the dependence of the B(max)-V(max) and
V(max)-I(max) colors on the light curve decline rate parameter delta-m15, which
can, in turn, be used to separately estimate the host galaxy extinction. Using
these methods to eliminate the effects of reddening, we reexamine the
functional form of the decline rate versus luminosity relationship and provide
an updated estimate of the Hubble constant of Ho = 63.3 +- 2.2(internal) +-
3.5(external) km/s/Mpc.Comment: 32 pages, 10 figures, AJ 1999 in pres