Emission-line variability data on NGC 5548 argue strongly for the existence
of a mass of order 7 x 10^7 solar masses within the inner few light days of the
nucleus in the Seyfert 1 galaxy NGC 5548. The time-delayed response of the
emission lines to continuum variations is used to infer the size of the
line-emitting region, and these determinations are combined with measurements
of the Doppler widths of the variable line components to estimate a virial
mass. The data for several different emission lines spanning an order of
magnitude in distance from the central source show the expected V proportional
to r^{-1/2} correlation and are consistent with a single value for the mass.Comment: 9 pages, 2 Figures. accepted by ApJ Letter