The emergence of new technologies contributes to the change in the behavior of society in general and the younger generation, named Generation Z, in particular requires that higher education institutions “look” for teaching in a different way and change the approaches (methodologies) of the teaching learning process. Since the current approach to teaching learning process in higher education is predominantly the traditional model, i.e. expository lectures. Thus, teachers who a collaborative blended mobile learning are stimulating students autonomy and motivation, so that students get more skills. In order to answer these new challenges an innovative approach was developed and implemented. The approach was implemented in a post-graduation course untitled “Web Communication”. The results are very promising because they allow on the one hand student’s engagement, and on the other hand, resulted in a 80% pass rate
