Proceedings of the 55th Annual Meeting of the ISSS - 2011, Hull, UK
Abstract
This paper deals with diagnosing broiler meat supply chain and designing a new metasystemic (in cybernetic terms) structure for it in Iran. The analysis has been informed by functionalist, interpretive and emancipatory paradigms. A combination of Beer's VSM and SCOR model are utilized for analyzing the situation. Resourced-based view is used in a complementary role for analyzing system2 requirements and strategic environmental relations. A new structure is proposed for the managerial body of the supply chain applying Ackoff's circular organization model which will relieve existing deficiencies
