Meadows, Maureen

Merendino, Alessandro

English

This pilot project provides a first step in identifying the main digital strategies that museums can adopt in order to remain resilient in turbulent times. It draws on a comprehensive survey of visitors and non-visitors to museums undertaken in 2021, in order to explore the need for, and barriers to, implementation of digital strategies in the sector. In addition, focus groups with directors of museums provide a rich picture of the current challenges and opportunities museums face when implementing digital strategies. Finally, strategic workshops provide a nuanced understanding of the most suitable digital strategies for museums to adopt in order to survive and remain resilient during and beyond the current pandemic, and beyond events such as Coventry City of Culture 2021

Coventry University Pure Portal

The Museums Sector: Be Digital to be Strategic

https://pure.coventry.ac.uk/ws/files/42604533/Museums_Sector_Be_Digital_to_be_Strategic_online_1_.pdf

The Museums Sector: Be Digital to be Strategic

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Coventry University Pure Portal