Market orientation, market disruptiveness capability and social enterprise performance:An empirical study from the United Kingdom

Abstract

This study investigates whether and how the pursuit of certain commercial business practices such as market orientation and market disruptiveness capability improves both the economic performance and social performance of social enterprises. Based on the empirical data collected from 164 UK social enterprises, our results show that market orientation improves social performance and economic performance simultaneously, whereas market disruptiveness capability improves only the economic performance, not the social performance, of social enterprises. However, we found that a positive interaction effect of market disruptiveness capability and market orientation on social performance, while its effect is negative on economic performance