In the context of globalisation, privatisation and liberalisation there is a tendency to marketise and monetise essential services. Erstwhile fundamental services that were considered to be life saving are being marketed and sold. Education soon followed the same trend; unsurprisingly the profession of social work also is being subjected to the treatment of the markets in an uncharacteristic manner. Social work and social welfare are being regarded as marketable services. This has lead to an exclusivist approach which is fundamentally different from the tenets of the profession. This paper explores the way social work is transforming under economic liberalisation as a response to this trend
