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Millsap, Lina

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Bowling Green State University ScholarWorks@BGSU Media Company Leader Presentations School of Media and Communication Spring 2020 Reddit: Steve Huffman Lina Millsap Bowling Green State University Follow this and additional works at: https://scholarworks.bgsu.edu/mclp Recommended Citation Millsap, Lina, "Reddit: Steve Huffman" (2020). Media Company Leader Presentations. 31. https://scholarworks.bgsu.edu/mclp/31 This Book is brought to you for free and open access by the School of Media and Communication at ScholarWorks@BGSU. It has been accepted for inclusion in Media Company Leader Presentations by an authorized administrator of ScholarWorks@BGSU. Steve Huffman: CEO & Co-Founder of RedditPresentation by Lina MillsapWhat is              It is a mass collection of forums where people create content, have conversations, and share the content of others. It is divided into communities or “subreddits” that users follow because of their interest in the topic or content.● Communities for: Breaking news, popular theories, sports,cute animals, etc?#5 Most visited site in the US (On Alexa)430 Million average monthly active users130,000 Active communities About Reddit: A social BusinessSource: Reddit.comBusiness Model of Reddit:● Dual Revenue Source: Advertising and paid subscriptions; maximizing profit● Working towards becoming more attractive to advertisers; growing more adgenerated revenue● The company reported 200 million in venture capital funding, making thecompany worth 1.8 billion (Fortune.com)● Grown from 10 full time employees in 2012 to 400-750 employees● Introducing new content policies, utilizing media technology advancements;app for iOS and Android; new infrastructure advancementsSteve Huffman: Co-Founder and CEOBackground:● American businessman, engineer, and webdeveloper who co-founded Reddit in 2005● Born November 12, 1983 in Virginia● Began programming computers at 8● Studied computer science at the University ofVirginia - where he met Alexis Ohanian(co-founder Reddit/ known in popular cultureas Serena Williams's husband)Huffman/Reddit Chronology:2015-20152005Graduates CollegeReddit Founded 2009 2010Huffman and Ohanian leave Reddit (Turmoil/Contracts End)Huffman creates Hipmunk (Travel Search Engine)2011Huffman makes Inc. magazine’s 30 under 30 list2014Huffman speaks about regretting selling RedditHuffman re-appointed CEO; Ohanian also returns20152016-Present2016 Reddit/Trump Controversy2017 Website design overhauled2018 Ohanian leaves; new content guidelines2020 Hipmunk shuts down; TikTok controversyDifficulties/Risks:● Free/censored speech controversies throughout years● 3 CEOs one year/ Unrest over leadership● Trump controversy○ Reddit modified users content in subreddit aboutTrump● User strike/sitewide blackout● 2020: Huffman accuses TikTok of being parasitic;tapping into audio, fingerprints, and being “spyware”○ Reddit users call him hypocriticalManagement Philosophy:● Transformational Leadership: speaks of being force of good, having anopportunity to do right● Connector/Investor Mindset:○ Wanting Reddit to have a sustainable future that benefits the communities○ Develop technology○ Cares about trusted partnerships with employees, trying to mendrelationships with employees after his return.● Enduring leadership behaviors: values ethics, trust, integrity, tries to saveReddit’s image● Company has gone from small startup to 430 million monthly users● Expertise in brand development, entrepreneurship, and developmentSources:● Editorial Staff, P. P. (2016, November 14). Steve Huffman: American businessman - Biography and Life. Retrieved from https://peoplepill.com/people/steve-huffman/● Editors, TheFamousPeople.com (2019, November 13). Who is Steve Huffman? Everything You Need to Know. Retrieved April 14, 2020, from https://www.thefamouspeople.com/profiles/steve-huffman-51180.php● Fiegerman, S. (2014, December 3). Aliens in the valley: The complete and chaotic history of Reddit. Retrieved from https://mashable.com/2014/12/03/history-of-reddit/● Fox, B. (2019, May 29). Steve Huffman Joins Bishop Fox Board of Directors. Retrieved April 10, 2020, from https://www.prnewswire.com/news-releases/steve-huffman-joins-bishop-fox-board-of-directors-300858492.html● Huddleston, T. (2017, July 31). Reddit Is Now Valued at Nearly $2 Billion. Retrieved April 14, 2020, from https://fortune.com/2017/07/31/reddit-200-million-funding/● Isaac, M. (2015, July 16). Reddit Changes Content Rules as Steve Huffman Takes Charge. Retrieved April 15, 2020, from https://www.nytimes.com/2015/07/17/technology/reddit-steve-huffman.html● Lagorio-Chafkin, C. (2019, July 11). Reddit Was 'Actively Committing Suicide.' Here's How Steve Huffman Rebuilt Its Culture--and Saved the Company. Retrieved April 10, 2020, from https://www.inc.com/magazine/201908/christine-lagorio-chafkin/steve-huffman-reddit-alexis-ohanian-ceo-crisis-culture.html● Meek, A. (2020, February 29). Reddit CEO calls TikTok 'parasitic,' sparking a truly insane discussion on – where else – Reddit. Retrieved April 15, 2020, from https://bgr.com/2020/02/28/reddit-vs-tiktok-ceo-steve-huffman-parasitic/● Steinbaur, T. (2012). Information and social analysis of reddit. Retrieved from TROYSTEINBAUER@ CS. UCSB. EDU.● The Conversation Starts Here. (n.d.). Retrieved April 9, 2020, from https://www.redditinc.com

Reddit: Steve Huffman

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Reddit: Steve Huffman

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