This paper addresses transformational strategies towards becoming an entrepreneurial open university based on the experience of Universitas Terbuka (UT), Indonesia. Open universities have been confronted with the challenge to adopt entrepreneurial values to respond to concerns of stakeholders for improved performance and quality. The entrepreneurial open university must have the capability in dissemination of knowledge and creation of added values to the society, perform teaching a large number of students, meet the needs for lifelong learning, and maintain capacity in research and community services. UT strategies towards becoming an entrepreneurial open university have been built upon its strategic and operational plans focusing on three areas of development, namely academic quality and relevance, student access and participation, and internal management. Recent government policy and legal reform have required UT to transform itself to become legal entity with greater academic and managerial autonomy. The UT operational strategies to become an entrepreneurial open university include accommodating stakeholders’ needs, networking and partnership, diversifying programs and fees, revenue generating programs, improved student learning support, good and corporate governance, systematic planning and open management, quality assurance, and learning organisation. It is important to note that entrepreneurialism is not commercialism
